The 2015 Employer Branding Study

Companies who know how to protect their reputation in the social era will earn and keep the best talent.

Note: An updated version of this report is available here.

  • 38 percent of respondents who were once fired or laid off had left negative reviews of former employers on a review site, social media, or with a personal or professional contact. 
  • The 52 percent majority of candidates first seek out a company's sites and social media to learn more about an employer.

What do your employees say about you?

Employer Branding Study

Additional findings from the 2015 Employer Branding Study include:

  • Compared to Boomers, Millennials are more jaded by, and more vocal about, being let go
  • 91 percent of job seekers find poorly managed or designed onine properties damaging to an employer brand
  • Negative product and service reviews may bring the most brand damage for employers

Turnover is inevitable in any organization. Read this study to learn what specific qualities matter most to both candidates and employees, and learn how to protect your brand in the digital age.

Participants in the study included more than 1,300 job seekers and 218 HR and talent acquisition professionals. Complete the form to access the 2015 Employer Branding Study.

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