Case study: Preserving brand via outplacement during a retail merger 

When two of the largest recreational retailers decided to merge, they chose CareerArc Outplacement to provide career transition services to laid-off employees—who activated services at more than 2x the industry rate and rated the program 4.4 out of 5 stars.

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Why Outplacement?

Getting laid off often brings up many difficult emotions for exiting workers, who can vent these feelings publicly through negative Glassdoor and social media reviews about the company. So when two of the largest recreational retailers agreed to merge in 2018, they wanted to get it right.

The merger required a reduction in force both on the corporate and retail sides of the business—and the newly-formed company sought a cost-effective outplacement solution that would provide all departing employees with a soft landing while protecting brand reputation to retain customers.

Learn how this recreational retail company successfully managed its brand by providing convenient career transition support for every affected employee through CareerArc Outplacement.

  • 1300+ invitations sent to impacted talent
  • 47% activation rate for outplacement services
  • More than 2x the average use rate for outplacement services in retail
  • 4.4 out of 5 stars rating for overall user satisfaction

What candidates say about our coaches

"My coach was a true pleasure to work with. She is extremely knowledgeable about resume writing and very personable. She did what I was never able to do, and that is put down on paper my job strengths and come up with a great looking resume. I feel very lucky to have gotten her as my coach."
"My career coach talked to me like a friend who wanted to help me get my resume taken care of. She didn’t treat me like a business transaction. Thank you so much."

CareerArc's Clients

 

CareerArc Outplacement sets the new standard for HR executives who seek flexible, nimble solutions for today's fast-changing workforce.