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Get the AIM Case Study

How Social & Mobile Recruiting Help Win the Race for Trucking & Transportation Talent

“Like many, we list our openings on the major job boards, but after integrating with CareerArc, we saw a sharp difference in our site traffic: CareerArc is responsible for driving about 80% of the total visits to our career site.”
-Shenika Oliver
Director Of Recruiting, AIM


The talent dearth that exists in the trucking and transportation business today is unmatched. AIM NationaLease (AIM) is the largest, privately owned truck leasing company in North America and faces unprecedented labor demands and stiff competition for skilled labor.


Challenges:
• Hiring qualified truck drivers amid a growing, industry-wide talent shortage
• Boosting candidate flow without breaking budget and internal bandwidth
• Enhancing employer brand awareness to attract and retain talent in a highly competitive labor market

Learn how AIM overcame industry challenges and targeted more transportation talent through a mobile and social recruiting strategy. Download the case study now.

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