Amtrak Case Study

How Amtrak Sourced 80% More Qualified Hires Through CareerArc Social Recruiting

“CareerArc is our #1 source of visits to our career site and our #1 source of quality applicants and hires from social media by more than 80%. For these hires, we observed a cost-per-hire 95% less than other sources.”

- Kerry Noone, Employer Branding and Recruitment Marketing, Amtrak

Amtrak oversees a national rail network with the support of more than 20,000 employees. As a partially government-funded organization, Amtrak requires hard performance metrics to justify any investment.

Learn how CareerArc helped Amtrak prove real ROI—something other solution providers had so far failed to deliver—by sending Amtrak the highest volume of candidate traffic, and highest volume of qualified hires, compared to all other social media sources.


  • CareerArc became Amtrak’s #1 source of quality applicants and #1 source of hires from social media, as well as Amtrak’s #1 source of visits across all social media sites.
  • Amtrak switched to CareerArc, a decision which delivered 80% more hires at a 95% lower cost per hire compared to all other hiring channels.
  • Amtrak targeted local candidates with geo-tagged, optimized campaigns made possible through the CareerArc Social Recruiting Platform and client service.

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