Protection 1 Case Study

Marketing-Led Social Recruiting: A Winning Strategy in Today’s Talent War

“The CareerArc platform is stacked with built-in tools marketers are familiar with. Click tracking, link shortening, post automation and scheduling, and robust reporting—I felt right at home.”

- Stacie Dauffenbach, Manager of Creative Services & Design, Protection 1

Protection 1 is the largest full-service security provider in the US and has about 300 open jobs to fill every month. However, filling these positions grew difficult: Protection 1 observed how applicants received from traditional job boards hardly ever met the qualifications of their ideal hire. The company partnered with CareerArc to increase the quality, rather than just the quantity, of its applicant pool.


  • CareerArc grew Protection 1’s talent pool with more qualified, culture-fit candidates in less time
  • Career site traffic surged from CareerArc-distributed job posts and social shares
  • Protection 1 social media posts on company culture and employer brand drove record levels of awareness and engagement

Learn how Protection 1 found more reliable sources of quality applicants at a better value, boosted employer brand, and maximized community engagement and awareness through CareerArc Social Recruiting.

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