We surveyed over 1,100 professionals to learn the state of employer brand impact and to see just how powerful social media, reviews, and ratings truly are.

• 91% of candidates seek out at least one resource to evaluate an employer before even applying for a job.
• Only 1 in 5 candidates would apply to a 1-star rated company; 86% of companies doubt the fairness of online reviews.
• 64% of consumers have stopped purchasing a brand after hearing news of that company’s poor employee treatment.

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Acquire today’s passive candidate by discovering which factors pose the biggest threats, and present the biggest opportunities, to enhancing your employer brand. Download the full report now.