Employer Branding 101: No Really, What Is Employer Brand and Why Should I Care?

Everyone suddenly seems to be talking about the value and importance of employer brand. But does it sometimes seem like they’re talking about everything and nothing all at once?

Employer brand, long seen as an effective means of attracting and retaining talent in Europe, is planting its flag here in the U.S., and it is likely to be--if not already--a large part of your talent acquisition strategies.

Join James Ellis, Head of Global Employer Brand at Groupon, who will define what an employer brand actually is (and isn't), how to evaluate your own employer brand (and spot issues), and how to start communicating your employer brand to the world.

Watch now to learn:

• Learn how to define Employer Branding inside and outside of your organization
• How to monitor and measure the health of your Employer Brand
• How to begin delivering you Employer Brand message

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About the speaker: James Ellis (@TheWarforTalent) runs The Talent Cast podcast (found on iTunes, Google Play, thetalentcast.com and wherever you get your podcasts) where he can be found doing deep dives all things employer brand and recruitment marketing.