Employer Branding on a Shoestring: How to Turn Budget Scarcity Into Scalable Success

Do you lack the funding to launch, develop, or scale your Employer Branding program?

Employer Branding is one of the most talked-about topics in HR today. But as a program, it is rarely, if ever, adequately funded. Moreover, early Employer Branding initiatives often rely on the success of lean pilot programs to warrant increased budget and prioritization.

Join Ben Gledhill—head of Employer Branding & Candidate Experience at Manchester Metropolitan University and whose recent leadership at Sofology earned multiple recognitions in employer branding, employee engagement, and experience—as he reveals how budgetary boundaries have brought about creative solutions that Ben still uses today, and how to set realistic goals that stretch—but never break—your limits.

Watch now:

• Discover must-try tools and apps, ranging from FREE to the relatively inexpensive, that save you time, money, and strife.
• Learn how to develop a lean Employer Brand strategy focused on the success metrics that matter most.
• Identify what, and what not, to do: Avoid common pitfalls that sap momentum and execute only the activities that deliver real ROI.
• Learn how to craft and tell your narrative of sustained Employer Brand success to justify increases in budget and bandwidth.

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About the host: Ben Gledhill heads Employer Branding & Candidate Experience at Manchester Metropolitan University, and whose recent leadership at Sofology earned multiple recognitions in employer branding, employee engagement, and experience.