You know the best employer brands attract the best talent.

But often the good work of brand building can be deterred by common roadblocks: lack of budget and bandwidth, lack of cooperation and consensus to explore alternative approaches like social media, and lack of strategy in addressing negative comments on the social web.

Join CareerArc Client Success Manager, Alyssa Gioscia, as she reveals how to lead your branding efforts in the new year and navigate roadblocks without burning budget, burning bridges, and burning out.

Watch now and learn how to:

• Inspire cooperation. Emphasize the benefits of a strong employer brand, then negotiate the steps to achieve it.
• Build awareness without breaking the bank. Expand your brand reach by focusing only on the most impactful techniques in driving awareness and engagement.
• Address negative social comments with command. Effectively respond to public feedback and turn critiques into opportunities for positive brand engagement.

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About the host: Alyssa Gioscia has been a Marketing & Brand Development specialist for over 10 years, most recently culminating 6 years in the hospitality industry where she managed various marketing initiatives for a global restaurant brand. At CareerArc she serves as a Client Success Manager where she has carried over her passion for developing high-impact, social strategies for growing companies.