Social Recruiting 201: The Must-Know Inbound Marketing Techniques To Boost Your Social Strategy

With so many outlets and so little bandwidth, today’s hiring teams are tempted to try every tactic, channel, and message to reach candidates. But instead of chasing candidates far and wide, why not deepen your approach so candidates come to you?

Join Audra Knight, Recruitment Marketing Strategist at Tenable, and learn how to apply an effective inbound marketing strategy on social media, email, website, and other channels to showcase your employer brand and open jobs. Discover how to craft and deliver targeted messaging that converts more qualified, culture-fit applicants with each campaign.

Watch now to learn:

• Inbound methodology and the stages of the candidate funnel
• Candidate personas done right
• Tips on developing content that is targeted and valuable
• What channels and content work for each stage of the funnel
• Embracing the future of video storytelling - budget or not

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About the speaker: Audra Knight is the Recruitment Marketing Strategist at Tenable Network Security, where she spreads the reach of their global employment brand with a focus on attracting, engaging and nurturing their target candidate demographics.