2018 is expected to be one of the most competitive years in talent yet. With historic lows in unemployment, most candidates today are passive candidates. Is your employer brand ready to attract the best to apply to your company?

Roll up your sleeves with this hands-on presentation led by CareerArc client, Carrie Corbin--Head of Talent Attraction, Employer Brand & Diversity Recruiting at American Airlines--who will put your 2018 talent goals to work.

Carrie will cover how to:

• Perform a brand audit
• Develop a brand strategy
• Identify your Brand Pillars to lead to your ideal EVP
• Communicate and activate your brand
• Determine KPIs for employer brand success metrics

Learn how to navigate the most common challenges in employer brand planning and execution, and discover tested tactics and strategies to adopt to your talent brand playbook.