The Employer Brand Playbook

Live Webinar with Carrie Corbin, American Airlines

The Employer Brand Playbook: Live Webinar w/ Carrie Corbin, American Airlines

2018 is expected to be one of the most competitive years in talent yet. With historic lows in unemployment, most candidates today are passive candidates. Is your employer brand ready to attract the best to apply to your company?

Carrie CorbinRoll up your sleeves with this hands-on presentation led by CareerArc client, Carrie Corbin--Head of Talent Attraction, Employer Brand & Diversity Recruiting at American Airlines--who will put your 2018 talent goals to work.

Carrie will cover how to:

  • Perform a brand audit
  • Develop a brand strategy (7-Pg. Employer Brand Development Checklist provided.)
  • Identify your Brand Pillars to lead to your ideal EVP
  • Communicate and activate your brand
  • Determine KPIs for employer brand success metrics

Learn how to navigate the most common challenges in employer brand planning and execution, and discover tested tactics and strategies to adopt to your talent brand playbook.

The 1 hour webinar is happening live on Thursday, January 25th at 11 AM PT / 2 PM ET. Register now to receive an instant copy of the 7-Page Checklist on the Employer Brand Development Process, as well as a Glossary of Common Employer Branding Terminology.


Attendees of the live webinar are eligible for the programs below.

This webinar has been submitted for approval for recertification credit hours through the HR Certification Institute.
This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM


About the speaker: Carrie Corbin is a respected leader and practitioner in HR & Recruiting with over 15 years in the industry. She is globally recognized for building award winning programs in Fortune companies such as AT&T and Samsung, and is currently building the Employer Brand for American Airlines. Carrie has received recognition for Best Use of Technology by HR Executive Magazine in 2012, and as a top 10 “Talent Warrior” by Glassdoor in 2013.

1 Hour Live Webinar on Thursday, January 25th 11 AM PT / 2 PM ET. Save your seat: