Recruiting With Purpose: How to Communicate Company Values to Attract High-Value Hires
Social media has become ground zero for the most notable, widespread social movements today. Often birthed from a single hashtag, these movements have inspired a massive audience of advocates who are called to action, organize, and document their cause online.
But how do companies appropriately align their existing values to these causes? And how can talent leaders communicate those values to attract purpose-driven employees?
Join CareerArc client, Kerry Noone—Recruitment Marketing and Advertising Director at CVS—as she reveals how the company’s new Beauty Mark campaign is rewriting the standards the beauty industry, and how that purpose, rooted in CVS’s longstanding values, will be championed by talent teams to attract high-value, high-character employees.
Session Objectives:
- Learn how to partner with marketing and PR teams to share assets, hashtags, and more.
- Discover tech tools that help you engage and track campaigns in the real-time pace of social hiring.
- Know what, and what not to do, so you can confidently recruit with purpose and authenticity on social media.
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About the speaker: Kerry Noone has over 25 years of experience in recruitment marketing and employer branding. Prior to joining CVS, Kerry led Employer Branding and Recruitment Marketing at Amtrak. She also served as the Senior Employer Brand Manager for Sodexo's Talent Acquisition Group. Kerry is currently the Director of Recruitment Marketing and Advertising at CVS Health and has led the launch of the new career specific social spaces @CVSCareers.
