World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier
Continuity. Pace. Momentum. Three necessary ingredients to achieving, and justifying the investment for, a world class employer brand.
Join Charlotte Marshall, VP of Digital, Social Media & Employer Brand at Magellan Health, challenged convention by cutting the time it traditionally takes to build an employer brand in half, and in doing so, realized 3 key benefits beyond time that helped earn executive buy-in.
- How to earn executive buy-in through data, facts, and undeniable logic. Learn exactly how Charlotte convinced her C-suite to invest in this ambitious 100-day quest.
- The 6 vital steps towards a successful Employer Brand Activation. Know what you need and when to ask for it, including calculating and securing your full program budget.
- The trick to creating an employer brand that resonates with candidates, internal stakeholders and even customers too.
The 1 hour webinar is happening live on Wednesday, March 14th at 11 AM PT / 2 PM ET.
Attendees of the live webinar are eligible for the programs below.
|This webinar has been approved for recertification credit hours through the HR Certification Institute.
|This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM
About the speaker: Prior to working for Magellan Health, Charlotte Marshall led the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation and has built four employer brands from the ground up. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.