World Class Employer Brand in 100 Days

Webinar On-Demand - HRCI and SHRM Approved

Charlotte Marshall

World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier

Join Charlotte Marshall, VP of Digital, Social Media & Employer Brand at Magellan Health, who challenged convention by cutting the time it traditionally takes to build an employer brand in half.

Here's what you'll learn from this webinar:
  • How to earn executive buy-in through data, facts, and undeniable logic.
  • The 6 vital steps towards a successful Employer Brand Activation, including calculating and securing your full program budget.
  • The trick to creating an employer brand that resonates with candidates, internal stakeholders and even customers.

Complete the for to watch the webinar on demand.


Viewers of the webinar are eligible for the programs below.

This webinar has been submitted for approval for recertification credit hours through the HR Certification Institute.
This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM


About the speaker: Prior to working for Magellan Health, Charlotte Marshall led the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation and has built four employer brands from the ground up. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.

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