World Class Employer Brand in 100 Days

Webinar On-Demand - HRCI and SHRM Approved

Charlotte Marshall

World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier

Join Charlotte Marshall, VP of Digital, Social Media & Employer Brand at Magellan Health, who challenged convention by cutting the time it traditionally takes to build an employer brand in half.

Here's what you'll learn from this webinar:
  • How to earn executive buy-in through data, facts, and undeniable logic.
  • The 6 vital steps towards a successful Employer Brand Activation, including calculating and securing your full program budget.
  • The trick to creating an employer brand that resonates with candidates, internal stakeholders and even customers.

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About the speaker: Prior to working for Magellan Health, Charlotte Marshall led the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation and has built four employer brands from the ground up. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.

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