Wow Candidates, Win Customers

The Consumer-Centric Approach to Candidate Experience

Job seekers who have a negative candidate experience are 3.5x less likely to re-apply for a job and 64% less likely to purchase goods and services from that company.

Candidate experience has risen in priority for companies worldwide, and with a new job title has emerged—the Candidate Experience leader. However, despite the increased interest, most organizations are still unable to secure the investment nor the buy-in necessary to make lasting improvements to their candidate journey. Why?

Brian Smith Join Brian Smith, Senior Associate at Mercer, a leading global human resources consulting firm, who will reveal how a  consumer-centric approach to enhancing your candidate experience can impact your talent pipeline and your bottom line.

Watch and learn how to:

  • Create memorable and meaningful candidate experiences with minimal investment, including real-world examples of candidate experiences achieved with a $0 budget.
  • Prove ROI by not only calculating the monetary cost of poor candidate but also the potential profits to be won from positive candidate experiences.
  • Apply a consumer-centric approach to the candidate journey by taking a page from leading consumer brands that wow their customers with winning digital experiences.

Complete the form to watch the webinar on demand.


Viewers of the webinar are eligible for the programs below.

This webinar has been approved for recertification credit hours through the HR Certification Institute.
This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM


About the presenter:

Brian Smith is a Senior Associate at Mercer responsible for providing Mercer clients with Digital HR Technology solutions. Brian has delivered over 100 presentations in the last two years addressing the career trends of Generation Z, Millennials, and the future of our global workforce. He is passionate about workforce digitization, employer branding, artificial intelligence, and helping HR make strategic, data-driven decisions. Brian has over eight years of experience providing global organizations with technology solutions and market research.

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