Remember the viral video that caused that airline’s PR crisis? That coffee chain’s? That fast food giant’s? In the era of hashtags, each customer is a potential whistleblower and each employee a potential spokesperson for your organization—with opinions that can spread fast and far.
Since people are a company’s greatest asset, HR plays a vital role in mitigating reputational risks so that crises can be averted or contained.
Join PR maven Beck Bamberger from BAM Communications who will draw from her extensive experience helping companies avoid reputational disasters to reveal HR’s invaluable contribution to crisis communication management.
Register now and learn:
- Why HR’s role is so important in reputation management and crisis communications
- What step-by-step plan you can follow to best prepare for a crisis event
- When organizations are most vulnerable to reputational risk
Complete the form to watch the webinar on demand.
|This webinar has been approved for recertification credit hours through the HR Certification Institute.
|This program is valid for 1 PDC for the SHRM-CPSM or SHRM-SCPSM
About the presenter:
A born and raised San Diegan, Beck Bamberger graduated from UCLA in two years, going on to become the University of Pittsburgh’s youngest MBA graduate at 21. Beck started BAM Communications while working as a news anchor in San Diego. After winning an Emmy in 2011 for her TV work, she focused entirely on her entrepreneurial interests, growing BAM while starting Bite. Bite became San Diego’s top-rated and largest food tour company in the country. Beck sold Bite in 2016. As BAM’s founder, Beck splits her time between San Diego, San Francisco and New York in pursuit of talent and hot companies that are seeking PR superheroes for help growing both mindshare and market share. Beck is also an investor with Plum Alley and Backstage Capital, two groups that support investing in diverse founders.