Read Between the Data: The Recruiting Analytics Mistake That Can Cost You

Webinar On-Demand

You track job views, clicks, and applies. You monitor key metrics to gauge campaign success. You know what worked, and what didn’t.

Most end their data analysis here. But if you do, you risk the costly mistake of never learning the most valuable lessons: What to do next. What to do differently.

Christy ChildersJoin Christy Childers, Global Employer Brand Manager at Dropbox, as she reveals the keys to contextual data analytics for recruitment--the approach to analyzing performance metrics in geographic, cultural, and temporal contexts. Childers will share how this approach marked a turning point in Dropbox’s hiring strategy and led to a game-changing boost in qualified hires, especially in the toughest talent markets.

Session Objectives:

  • Identify which data points to pay attention to when forming your Employer Brand Strategy and start earning real competitive advantage in each talent market.
  • Maximize engagement by using data to inform how and when to tell your story as your audience moves through various stages of the candidate journey.
  • Read the contextual details in your recruitment data to craft a perfect-pitch Employee Value Proposition (EVP) that resonates with your targeted talent.


About the host: Christy Childers is the Global Employer Brand Manager at Dropbox. Her team is responsible for empowering Dropboxers to share their experiences as they work to simplify the way people work together for over 500 million creators and innovators around the world. Prior to Dropbox, she worked in agency recruiting and sales at Aerotek, helping 40+ companies meet their talent acquisition and employer brand needs across Austin and the Bay area.

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