The Dark Side of Employer Branding: How to Protect Your Brand from Misfires, Backfires, & False Alarms

Webinar On-Demand

The number of ways candidates and employees can share their opinions of employers and influence public perception has changed dramatically in the past decade. How are you protecting your employer brand?

Join CareerArc CMO Yair Riemer and become an employer who knows how to protect the brand they've built and the importance of their reputation in the social era.

Webinar highlights:

  • How HR and Marketing teams can collaborate to align employer brand with corporate brand.
  • Real-life employment brand protection case studies of companies large and small.
  • Why a strong employer brand is extremely valuable when employees are on their way out of your organization.

Yair Riemer

Yair Riemer currently serves as the CMO at CareerArc, where he leads marketing and product efforts for the company. Yair has led market research and conducted studies on HR topics including employer branding, workplace flexibility, internships and the rise of social media in recruitment, which have been covered in publications such as Forbes, US News & World Report, Inside Higher Education and Entrepreneur.

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