Today, candidates expect to see more than your job description. They pay closer attention to the way you engage with potential talent, as well as the content you choose to deliver to stand out from the crowd of employers.

Social recruiting has helped push HR’s marketing skills to new heights, bringing the talent acquisition pro ever closer to the advent of a marketing-savvy HR pro—the HR-Marketer Hybrid.

Webinar highlights:

• Think like a marketer, from crafting the right calls-to-action to tracking conversion goals.
• Increase job seeker engagement through relevant, highly-sharable content.
• Forge a lasting, collaborative partnership with your marketing department founded on common objectives.