How to Successfully Add Social Recruiting Into Your Existing Talent Acquisition Mix

Webinar On-Demand

Your Social Recruiting strategy cannot exist in a vacuum.

To succeed, it must thoughtfully integrate within an ecosystem of moving parts, or risk false starts, costly course corrections, and lost internal consensus.

Join Irma Long, VP of Talent Acquisition at Follett Corporation; Matthew Krok, Manager of Talent Acquisition Technology, Follett; and Deb Kaplan Jacoby, Senior Client Success Manager at CareerArc, as they share how they crafted a Social Recruiting Roadmap that not only leveraged existing program success, but served as a catalyst for change across Follett’s recruitment effort and candidate experience.

Session Objectives:

  • Lead your team. Learn how to build consensus around new campaigns and technologies like social recruiting.
  • Be proactive. Identify and navigate the most common roadblocks that prevent social recruiting from fully taking off.
  • Build momentum. Know how to set realistic goals and build upon each milestone.



Irma Long

Irma Long, VP of Talent Acquisition, Follett Corporation

Irma has 20 years of experience in the Human Resources field, with specialization in Talent Acquisition. Long’s expertise is in building staffing models, programs, and process for Fortune 100-500 companies.

Matt KrokMatthew Krok, Manager of Talent Acquisition Technology, Follett

Matthew has a passion for HR Systems, system integrations, and improving workflows and has assisted Follett in developing out-of-the-box ATS integrations, recently earning the company an ADP Pioneer Award.

Deb Kaplan JacobyDeb Kaplan Jacoby, Sr. Client Success Manager, CareerArc

Deb has over 20 years of experience in developing strategic marketing campaigns that resonate for companies of all sizes, including Universal Television Distribution and BBC Worldwide.

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