Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets.

On social, visual content is king. But how do you tell your talent brand story in the flood of images rushing through your candidate’s content stream?

Jennifer Newbill, Sr. Manager Global Candidate Attraction, Engagement and Experience at Dell Inc., and industry veteran, Mira Greenland, VP of CareerArc, reveal the formula to quick, eye-catching social media posts that pop from the social stream and showcase your unique culture, brand, and benefits.

Learn how to:

• Attract more culture-fit talent by telling your brand story using compelling visual content proven to boost engagement.
• Apply the rules of storytelling that are unique to social media and drive more likes, shares, and comments from your candidate community.
• Create fresh content in a flash through tools and sources for high-quality images.

ABOUT THE HOSTS

Jennifer Newbill is a Senior Manager within the Global Talent COE (Center of Excellence) leading Dell’s Candidate attraction, engagement and experience. Jennifer has been with Dell, Inc. for 12 years serving in various Human Resources roles, and currently she leads a team that manages Dell’s global employment brand strategy including: global recruiting campaigns, social media strategy and planning, content creation and expertise (visual graphics, multimedia, blogging and social assets), candidate experience, recruiting tools and process, go-to-market recruiting strategies and employee referral program. A member of Glassdoor’s Advisory board, Jennifer was voted one of the top Talent Warriors by Glassdoor in 2014.

Mira Greenland has been working in the talent acquisition space for fifteen years. While earning a decade's worth of recruiting experience at a software company in Southern California, Greenland operated at various levels of HR management, culminating as a Director who solved corporate-wide HR problems. Greenland currently serves as the VP of Sales at CareerArc where she shares her passion of providing companies and HR pros the proper tools to compete in modern recruitment.