October 16, 2019 sessions

4:00-5:00 / Customer focus group (by invitation only)

Get a sneak peek at the evolution of our products, services, and brand; provide feedback on the roadmap; and share ideas for the future.

6:30-9:00 / Kickoff party

Let's kick things off in grand style! Join us at the W Hollywood's rooftop pool deck for awesome views of Hollywood at night, mouth-watering hors d'oeuvres, free-flowing cocktails, excellent conversation with other HR leaders, and awe-inspiring entertainment.

October 17, 2019 sessions

7:30-8:30 / Breakfast & registration

Pick up your badges and enjoy a sumptuous breakfast before we head into a full day of sharing, learning, and networking.

8:30-9:00 / Welcome

CareerArc CEO, chairman, and co-founder, Robin Richards,
kicks off the EMBARC HR Innovators Summit.

9:00-9:45 / EVP X-factor

A refreshingly honest way to unlock the true value of your employer brand [live workshop]

• Discover what truly makes your brand unique
• Learn how to verbalize and communicate your EVP to candidates
• Explore the ways to incorporate your EVP into your employer branding

9:45-10:30 / Meet Paul Lieberstein, The Office's Toby Flenderson:
Fireside chat with America’s favorite HR manager

How to find humor in workplace dysfunction and tell compelling stories through comedy

Meet Paul Lieberstein, an Emmy Award winning actor, screenwriter, and producer best known as cast member Toby Flenderson on the NBC sitcom The Office, as he shares stories and ideas for finding humor in workplace dysfunction and telling compelling stories through comedy.




Join us for this once-in-a-lifetime interview as we:

• Discuss workplace dysfunction, how to identify it, observe it, and draw memorable lessons through storytelling
• Learn the foundations of storytelling, which has become an increasingly important skill in every role, especially in HR
• Discover behind-the-scenes details on how the HR profession was studied, written, and portrayed in “The Office”
• Interact with America’s favorite HR Manager through audience Q&A—bring your questions!

10:30-11:00 / Meet + greet with Paul Lieberstein

Snap a pic with Paul Lieberstein, The Office's Toby Flenderson, to make your colleagues jealous! Or just check your emails and savor a mid-morning snack.

11:00-11:45 / How to communicate HR outcomes to your C-suite

A guide to delivering the talent metrics that matter

HR leaders and teams are swimming in data. Equipped with more tech and software solutions each year that can track employee activity, performance, and engagement—HR departments have access to more metrics and dashboards than they have time to analyze, much less report. However, with HR playing an increasingly strategic role in their organizations, HR leaders are expected to become more data-driven and data-fluent to make key recommendations to their C-suite on hiring, retention, performance, and more.

So how can HR and talent acquisition leaders identify and report on the metrics that actually matter most to their executive team?

Join Shally Steckerl, President of The Sourcing Institute and Founder of the Sourcing Institute Foundation, in this must-know primer on strategic metrics. Learn the type of data you should be tracking, how to translate that data into actionable metrics, and how to analyze those metrics to serve informed insights to your C-suite.

Go from data deluge to data-driven with these key takeaways:

• How to report on outcomes, not processes
• How to translate raw numbers into strategy
• How to spot and avoid faulty metrics that can lead to costly mistakes
• How to really align HR goals to business goals
• How to not overdo metrics and lead a manageable program for your team

11:45-12:30 / Successes, lessons, and roadmaps for talent in 2020

CareerArc client showcase

Speakers: Kerry Noone, CVS Health / Summer Baruth, Compass Group USA /
Jon Thurmond, Team Fishel / Craig Barnes, City of Plano
Moderator: Alyssa Gioscia, CareerArc

        

Let’s move past the high-level list of best practices and talk about what matters most: results. Join this panel of fellow talent leaders and practitioners who did the hard work of championing recruiting and employer branding efforts to achieve results that impacted the entire organization. CareerArc clients Kerry Noone (CVS Health), Summer Baruth (Compass Group), Jon Thurmond (Team Fishel), and Craig Barnes (City of Plano) will share their success stories on the main stage so you can discover what worked, how it worked, and what should be on your talent agenda in 2020.

12:30-1:30 / Lunch

Power up for afternoon sessions with a tasty lunch buffet.

TRACK: TALENT ACQUISITION

1:30-2:15 / The ROI of recruitment marketing

Speaker: Elliott Garlock, Wayfair

Join Elliott Garlock, Head of Strategic Talent Sourcing and Employer Branding at Wayfair, to learn how his group leads the strategy behind the company's systematic talent architecture. In this case study session, Elliott will share:

• How to balance the three core functions of any high scale talent department—sales, marketing, and technology
• How to conceptualize the integration of siloed data to bring new recruiting use cases into work
• How to establish an advanced marketing attribution infrastructure to measure the efficacy of your marketing spend

2:15-3:00 / Recruitment marketing secrets

Three recruitment marketing agency leaders discuss what’s working, what’s not, and what’s next

Speakers: Joe Shaker Jr, Shaker Recruitment Marketing / Eric Holwell, Bayard Advertising / Kelley Powers, Recruitics
Moderator: David Urban, CareerArc

  
  

Equipped with talent insights from thousands of organizations, three top agency leaders will weigh in on the most relevant topics in recruitment marketing. Join Joe Shaker Jr, President at Shaker; Eric Holwell, SVP of Strategy at Bayard Advertising; Kelley Powers, Vice President of Strategic Solutions at Recruitics; and David Urban of CareerArc; who will share what you need to know today to build the recruitment marketing strategy of tomorrow.

This interactive panel discussion will cover:

• Where recruitment marketing is headed and how to tell if you’re on the path
• Key talent acquisition strategies that are worth, and not worth, your investment
• Talent attraction trends—which will last, and which will pass

3:00-3:45 / Switched: Why some live a life divided at work

A diversity and inclusion discussion

Speaker: John G. Graham Jr, Amgen

The concept of “bringing your whole self to work” is an often-used phrase to showcase a company’s encouragement for their employees to feel like they belong. However, not all employees feel that they can be their entire self at work. What if segments of your employee population can only bring half of themselves to work every day based on the realities of being a minority? Some minorities feel that they have to suppress elements of their culture, ethnicity, orientation, language, disability, or gender in order to advance up the ranks, be accepted in inner circles, or appear less threatening based on stereotypical perceptions. They live a life divided and have to ‘switch’ who they are in workplace contexts.

John G. Graham Jr. will engage you in round table discussions that are facilitated around some of the toughest D&I challenges that we face as employers and in employer branding. The conversations will be uncomfortable but will stretch you to new areas of understanding and compel you to take action upon returning to your organizations. D&I is a contact sport so we ask you to bring an open mind and open heart to help drive meaningful change during our time together.

TRACK: FUTURE OF HR

1:30-2:15 / Blurred lines: When HR and marketing come together

Speakers: Hannah Fleishman, HubSpot / Charlotte Marshall, Danaher / John G. Graham Jr, Amgen
Moderator: Jason Blais, CareerArc

This session will dig into the impactful, but sometimes tricky, overlap between the HR and marketing roles and departments.

• Discover the costs of not partnering with marketing as talent and HR leaders. What are we really leaving on the table?
• Learn how to forge a lasting partnership with your marketing team
• Understand which marketing skills HR and talent professionals are learning now to be better, more competitive HR-marketers

2:15-3:00 / Stop waiting for permission

Be the HR leader you know you can be today

Speaker: Sabrina Baker, Acacia HR Solutions / DisruptHR LA


HR professionals have fought for decades to be seen as true business partners in their organizations. Getting other leaders to see them as equal has long been a wish of many. However, many in our profession are ready to lead often wait for permission before pushing ahead—and often, they wait too long.

The reality is that all HR professionals can be a partner and be that leader today.

Join Sabrina Baker, founder of Acacia HR Solutions an co-founder of DisruptHR LA, as she shows you how to own your abilities and the power to lead, and how to stop waiting for permission.

In this session attendees will discover how to take action towards becoming a stronger leader and business partner through a few key steps:

• Streamlining the day to day processes that keep them "in the weeds" administratively
• Learning the business and thinking like a CEO
• Empowering others to handle employee issues
• Leveraging technology to make better business decisions that align company and people goals
• Looking ahead to create strategic plans that create opportunities for employees to thrive

3:00-3:45 / Compassionate offboarding

How to have the hard conversations

Speakers: Caroline Vernon and Patti Bryan, CareerArc

  

Join Caroline Vernon and Patti Bryan as they lead a highly-interactive discussion on offboarding employees with compassion and respect—with the goal of retaining a positive, long-term, and mutually-beneficial relationship. They will cover what materials to gather for a layoff notification and how to prepare for the in-person meeting, before delving into the specific tools and services for supporting both the employee and the brand.

In this session, you will learn:

• What to say—and not to say—during an offboarding meeting
• How to mitigate brand impact following a layoff by offering outplacement services
• How mishandled offboarding can threaten talent recruitment and retention—and a brand’s bottom line

3:45-4:15 / Break

4:15-5:00 / Recession-proofing your talent strategy

How your workforce can prepare for the next dip

Speakers: Crystyl Swanson, Mercer / Ellen Sheehan, HARRT at UCLA / Kim Johnson, CareerArc

Almost a decade after the Great Recession, the economy has swung back to hit record-low unemployment rates--so low that some economists believe the recovery has peaked and could swing towards a dip. Regardless of when the next recession might hit, proactive talent leaders are already preparing for the possibility of another downturn. Join Crystyl Swanson, Commercial Mobility Strategist at Mercer; Ellen Sheehan, Executive Director of HARRT at UCLA; and Kim Johnson, SVP of Career Transition Services at CareerArc as they pull from lessons learned from recessions past to provide insight, and foresight, to build a resilient workforce.

5:00-5:30 / Roadmap sneak peek

Speakers: Toby Christie and Raman Gulati, CareerArc

5:30-5:45 / Day 1 takeaways

Speaker: CareerArc

We'll summarize takeaways and actionable learnings from the first full day of the summit.

6:30 / Cocktails and dinner 

Location: The Loft

Come thirsty! Join us for free-flowing drinks and a plated dinner with nighttime views of Hollywood and Los Angeles.

October 18, 2019 sessions

8:00-9:00 / Breakfast

Ease into Friday with a yummy continental breakfast. Go for seconds; we won't tell.

9:00-9:45 / The hidden cost of declined candidates

What’s at stake and best examples of candidate experience in action

9:45-10:30 / Essential AI for talent leaders and recruiters

The tactical guide

What is artificial intelligence, really? How is it being used in the talent acquisition space? We'll go over these in broad strokes, but the focus of this talk will be more tactical than theoretical. How can YOU use AI in your workflow and process? How can it help your search? Batman will walk you through, live, how it works and how to use AI effectively.



What you will learn:

• What AI is and isn't
• What AI (and comparable) tools are available in the TA space
• How to use these tools in the real-world - not just strategy, not just approach, but also tactically

Who should attend:

• Recruiting and HR leaders interested in making their teams more efficient and upskilling their employees
• Recruiters and sourcers looking to learn about bleeding edge recruitment technology, techniques, and strategies
• Anyone who likes laughing or superheroes

10:30-11:00 / Break

Call your colleagues back at the office and gloat about how much fun you're having in Hollywood.

TRACK: FUTURE OF HR

11:00-11:45 / Taking charge of change

How to draw lessons from loss and opportunity amidst uncertainty

Speaker: Paula Cizek, NOBL

Change isn't just constant—in today's markets, it feels like it's happening faster than ever. From complex, company-spanning reorgs to seemingly "simple" desk reassignments, employees are struggling to keep up with all the changes needed to stay competitive. To successfully lead their teams in this environment, leaders must first understand change at the human level. In this interactive session, Paula Cizek, Chief Research Officer at NOBL, uses real case studies and client stories to illustrate:

• Why people resist change—even the "good" kind
• The different types of loss people experience
• A framework for leading teams through authentic transformation

11:45-12:30 / Rethinking talent management: Key talent trends shaping the future of work

Speaker: Crystyl Swanson, Mercer


With the current talent landscape demanding “diverse and rewarding” work environments, coupled with an expectation of instant gratification, many organizations are feeling the pressure of a talent-driven evolution. More and more, companies are looking for ways to stay competitive in a fierce talent environment, while thinking of creative ways to approach talent development. Crystyl Swanson, Commercial Mobility Strategist at Mercer and Certified Extended DISC Facilitator, will take a deep dive into the current trends influencing talent management in the world of work, how they might impact an organization, and solution concepts that will support an engaged, enticing associate environment.

Join this interactive talk to learn:

• Top three talent trends you should keep an eye on and why
• Talent management strategies to bring you into the new era
• The hottest technology trends in a rapidly changing workplace

12:30-1:15 / Lunch

Power up for afternoon sessions with a tasty lunch buffet.

2:00-2:30 / HR innovators takeaways

Dazzle your boss with everything you learned. We'll summarize key takeaways from the summit.